cff-version: 1.2.0
message: "Please cite this public working paper using the metadata below and the DOI in paper-metadata.json."
title: "不是沒有行銷，而是行銷藏在關係裡？臺灣傳統米行的熟客經營、地方信任與數位轉譯之混合方法研究"
type: report
version: "1.0"
date-released: 2026-07-17
doi: 10.5281/zenodo.21411019
url: "https://bento24235111.com/research-journal/traditional-rice-retail-marketing"
authors:
  - family-names: "周"
    given-names: "秉漢"
    orcid: "https://orcid.org/0009-0000-7018-5096"
    email: "handson0102@hotmail.com"
abstract: "A region-balanced public-information content analysis of 60 Taiwanese traditional rice retailers, combined with qualitative text analysis of nine information-rich cases."
license: CC-BY-4.0
keywords:
  - traditional rice retail
  - relationship marketing
  - local trust
  - digital translation
  - mixed methods
